• Pure Color Love


    Daring. Vibrant. Striking. Sublime. Color has never felt so fun!

    There are no rules in Love–so play, mix and remix to make every look your very own.

    Fly solo with a single shade. Layer up for custom color or selfie-worthy styling—see How to Use below for a few looks to start you off.

    Whichever Love you love, start creating your playlist today.


    Comes in four trending-now finishes, each in multiple must-have shades:

    • Ultra Mattes: the boldest, vibrantly rich and dramatic. Lasting wear—keeps that “just applied” look for hours.
    • Shimmer Pearls: high-sheen, high-impact, with a balmy texture.
    • Cooled Chromes: take shine to the extreme with a high-gleam sparkling effect.
    • Edgy Cremes: lavish lips with creamy, comfy modern color.

    Every shade is comfortable and super-smooth as it glides on, non-drying on your lips, and lasts for hours.

    Pure Color Love is packed with a superfruit cocktail of Pomegranate, Mango and Açai power oils. Lips feel smooth, soft and moisturized. The lipstick texture feels weightless, yet wonderful.

    And the scent? A hint of cupcake makes it a little irreverent, a lot irresistible and absolutely addictive.

    Ultra Mattes, Shimmer Pearls, Cool Chromes, Edgy Cremes.
  • Pure Color Envy Matte

    Sculpting Lipstick

    Creamy. Matte. Intense. Pout-provoking.
    Saturates lips in high-intensity matte color. Lightweight, ultra-creamy, sensually soft and smooth, luxuriously comfortable.
    Statement-making creme matte color.
  • Pure Color Envy

    Sculpting Lipstick

    Color with the power to transform your lips, your look, your attitude. Intensifies. Sculpts. Hydrates.

    High-intensity color. Super creamy, sensually soft and smooth, luxuriously comfortable.

    Sculpt. Hydrate. Intensify.
  • Pure Color

    Long Lasting Lipstick

    Color so incredible, it leaves your lips wanting more. Maximized impact. Magnified vibrancy, dimension and brilliance. Fade-resistant, long-lasting shades, from sublime to vivid.

    Medium to full, buildable coverage.

    Looks, feels incredible. Leaves lips wanting more.