Best Sellers

  • Pure Color Love


    Daring. Vibrant. Striking. Sublime. Color has never felt so fun!

    There are no rules in Love–so play, mix and remix to make every look your very own.

    Fly solo with a single shade. Layer up for custom color or selfie-worthy styling—see How to Use below for a few looks to start you off.

    Whichever Love you love, start creating your playlist today.


    Comes in four trending-now finishes, each in multiple must-have shades:

    • Ultra Mattes: the boldest, vibrantly rich and dramatic. Lasting wear—keeps that “just applied” look for hours.
    • Shimmer Pearls: high-sheen, high-impact, with a balmy texture.
    • Cooled Chromes: take shine to the extreme with a high-gleam sparkling effect.
    • Edgy Cremes: lavish lips with creamy, comfy modern color.

    Every shade is comfortable and super-smooth as it glides on, non-drying on your lips, and lasts for hours.

    Pure Color Love is packed with a superfruit cocktail of Pomegranate, Mango and Açai power oils. Lips feel smooth, soft and moisturized. The lipstick texture feels weightless, yet wonderful.

    And the scent? A hint of cupcake makes it a little irreverent, a lot irresistible and absolutely addictive.

    Ultra Mattes, Shimmer Pearls, Cool Chromes, Edgy Cremes.
  • Pure Color Envy

    Sculpting Lipstick

    Color with the power to transform your lips, your look, your attitude. Intensifies. Sculpts. Hydrates.

    High-intensity color. Super creamy, sensually soft and smooth, luxuriously comfortable.

    Sculpt. Hydrate. Intensify.
  • Revitalizing Supreme+

    Global Anti-Aging Cell Power Creme

    Multi-action creme, the key to younger-looking skin.
  • Double Wear

    Stay-in-Place Makeup SPF 10

    15-hour staying power. Flawless all day. This worry-free, long-wearing makeup stays fresh and looks natural through heat, humidity, nonstop activity. Feels lightweight and comfortable. Medium coverage. Natural finish. Oil-free.
    Long-wear: 15 hours. Medium coverage. Our #1 Makeup.
  • Double Wear

    Stay-in-Place Eye Pencil

    Wears for 12 hours. Sets in seconds. A long-wearing eye pencil for precision lining and defining. Smooth, even color glides on effortlessly, looks fresh all day.
    For precision lining. 12-hour wear. Water-resistant.
  • Idealist

    Even Skintone Illuminator

    Dramatically reduces the look of uneven skintone: redness, acne marks, dark spots, sun spots and discolorations.

    Fast-acting serum with CorrectTone Technology.

    For all skintypes.

    Dramatically reduces the look of uneven skintone.
  • DayWear

    Advanced Multi-Protection Anti-Oxidant Lotion Broad Spectrum SPF 15

    Visible age prevention; Anti-oxidant protection; Oil-free
    Helps prevent and diminish the first signs of aging
  • Resilience Lift

    Firming/Sculpting Face and Neck Creme SPF 15

    Look more lifted. Feel firmer. See new radiance.

    Facial contours appear more sculpted. Wrinkles look smoother. With our exclusive Photo-Activated Lift Complex, it reveals a younger, revitalized look.

    Creates a more lifted, firmer, sculpted look.